For her second campaign with the luxury e-commerce site, she sH๏τ under the blue skies of Malibu with pH๏τographer Valentin Herfray and stylist Carlos Nazario to show her vision of summer style. “For this shoot I wanted to merge the West Coast designer sensibility of FWRD with my own in one of my favorite locations, Malibu,” Jenner tells BAZAAR.com. “I love the juxtaposition of this naturally sun-soaked setting with such strong and fun pieces for the season,” she continues. Read below for Jenner’s take on the season, her current go-to designers, and shop some of her summer edit.
I grew up loving fashion and have been incredibly fortunate to work with some of the most brilliant people in this business. As FWRD’s Creative Director, I love helping curate the site’s offering with emerging designers and brands.
My favorite part has been being able to give input at every stage of the creative process, from sharing my new designer discoveries to collaborating with the pH๏τoshoot team on a more intimate level.
What was your inspiration for the campaign?
I wanted to capture a true West Coast vibe, with all our sunny days and gorgeous ocean views. Valentin [Herfray] and Carlos [Nazario] really invested in the concept to bring it all to life.
I’ve learned so much about the complexities behind getting a product all the way from the runway to point-of-sale. While the internet age has helped make many parts more efficient, it also places great pressure on the need to keep one’s eyes open for what your consumers want.
What brands and vibe are you drawn to right now?
I’m really drawn to a slightly minimalist, effortless style with a touch of French cool girl. A great pair of jeans and a little tank with some cute accessories and I’m all done. Brand I’m really into are The Row, Simon Miller, Toteme, Bode, and Khaite, to name a few.