It’s not just thrifty fashion lovers who are twisting, tying, and DIY-ing shawls into shirts. Hailey Bieber is also wearing the viral scarf top trend that creates a strapless shirt out of a bandana. And because she’s Hailey Bieber, a certified beauty mogul with an affinity for going pantsless, she’s wearing it with nothing but underwear.
Reminding her followers that Rhode’s blush is available for purchase on Thursday, June 20—as if beauty lovers trying summer’s blush trends could forget—Bieber shared snaps from a down-to-earth pH๏τoshoot on Instagram. The outdoor sH๏τs, taken by Sean Thomas and styled by Dani Michelle, feature Bieber standing in golden hour light, dressed in a blue and white floral scarf top grazing her pregnant belly. (She’s expecting her first child with husband Justin Bieber, in case you somehow missed it.) Underneath, she wears a pair of flower-printed briefs. To top it all off, she has her megawatt eternity ring and a coquette ribbon headband.
“[J]ust cute things,” Bieber captioned her pH๏τos with a handful of ʙuттerfly and heart emojis. The only item credited in her look was the pretty pink blush on her cheeks—the one that she formulated for over two years at Rhode. “[W]earing @rhode blush in piggy, launching tomorrow 9am pt,” she added.
Artfully tied scarf tops are more than “cute things.” They’re a trend that started surging in 2021, with help from viral TikToks instructing viewers how folding a scarf just so can create a one-of-a-kind shirt. Creators tried the look with everything from thrift store finds to Hermès silks. Unlike the app’s overly casual idea of an easy summer work outfit, these videos’ real-life practicality have had an offline effect. In the intervening years, brands have picked up the thread by designing ready-made bandana tops and oversize, foldable scarves alike.
