Bella Hadid is officially stepping into the fragrance business by finally launching her new brand, Orebella (stylized as ‘Ôrəbella).
Ever since Bella Hadid started teasing Orebella in February 2024 with a video posted to Instagram, we’ve been on the case. Aside from the promise of a free gift for those who sign up for emails and SMS, there was no other mention of what Orebella could be.
Aside from a mention of alchemy, there was no other hint of what the products could be, making it all the more mysterious. Nevertheless, we set out to find all the answers to your burning questions — we finally got all of our answers with the official brand unveiling on March 30.
Below, find out everything you need to know about Bella Hadid’s new fragrance brand, Orebella.
