Long before she was married to Justin Bieber, Hailey Bieber (née Baldwin) was already a global star in her own right, storming runways at couture shows, acting as the face of major campaigns and amᴀssing a seriously substantial social media following.

Thanks to her famous family, the 27-year-old model-turned-Rhode Beauty founder has grown up in the spotlight and tried plenty of differing beauty looks throughout her career.

“I’m honestly the most comfortable when I have barely any makeup on and I’m in a big tee shirt or sweatshirt,” Bieber told ELLE.

“But I also think it’s fun to dress up and put together outfits just as much as I love being comfy and dressed down.”

However, this hasn’t stopped Hailey from experimenting with various beauty looks throughout the years before she appeared to settle on her pared-back, flawless, dewy skin look.

Coming full circle, the model is currently sporting dark brunette hair, reminiscent of her teenage years, but she’s also synonymous with her striking blonde bombshell era, proving she’s a true beauty chameleon.

Makeup wise, her tutorials are always an instant hit, from her strawberry make-up to her very minimal use of concealer, she’s always opted for glowing skin over a heavy foundation base. A pop of colour on the eyes and a swipe of lip gloss and she’s out the door. It’s the beauty routine that anyone can nail down in a few minutes, so it’s no wonder she’s the go-to for lazy girls everywhere.

Here, we track Hailey’s ever-changing beauty looks from 2004 to now.