Hailey Bieber celebrated the launch of her beauty brand Rhode in Canada on Thursday.
The 26-year-old wife of Justin Bieber, who recently thanked Selena Gomez ‘for speaking out’ following their alleged feud, held a dinner launch party to announce that her skincare line is officially available in Canada.
The entrepreneur was flashing the flesh in a skimpy baby blue ensemble consisting of a short asymmetrical skirt, a tiny bandeau top, and a long matching pea coat.
Hailey’s outfit accentuated her long, lean legs and taut abs as she threw a few sultry gazes at the camera.
Her gorgeous brunette hair was styled straight with a side part and fell below her chin.
Bieber opted for a glamorous makeup palette with smokey eyes, blush, and glossy lips, and accessorized with gold hoop earrings.
She captioned the post, ‘@rhode Canada launch dinner such an amazing evening with amazing people. Love you Toronto.’
Khloe Kardashian commented, ‘Wow!!! Just wow!’ before adding, ‘Dying!!!!!’
Bieber launched her Rhode skincare line (named after her middle name) in June 2022, when it already had a waitlist of over 100,000 people.
The business has been booming ever since, with CEO Melanie Bender, who joined the company in October 2022, telling Vogue Business last week about the brand’s astronomical sales.
‘We crossed the eight-figure [sales] threshold in just 11 days of selling. It’s surpᴀssed anything I’ve ever seen,’ Bender said.
She added that Bieber is also heavily involved in all aspects of the business, stating, ‘As founder and creative director, she plays a major role in product development and overall creative direction of the brand.’
‘We are speaking to her more than once a day to build our formulas and priorities around what she identifies as a need in the market,’ she added.
Not even a year in, Bieber is already planning a global expansion that will be spread to other countries throughout the rest of this year.
The line’s launch in Canada will be followed by a United Kingdom expansion later this summer.
Bieber’s big business news comes on the heels of her recently mending fences with Gomez last week, after their rumored feud burned up social media.
For years, the internet has pit the former Disney star and the model – who is married to Selena’s ex-boyfriend, Justin – against one other.
But in October 2022, they proved there was no bad blood between them when they posed for some pH๏τos together at an event – and they were even seen hugging it out.
However, in February 2023, rumours that they were fighting started to spread once again after Hailey shared a TikTok video in which some believed she was making fun of Selena.
Taking to Instagram, Gomez asked her 400 million followers to end the hate, writing: ‘Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity.
‘This isn’t what I stand for. No one should have to experience hate or bullying. I’ve always advocated for kindness and really want this all to stop,’ she concluded.
Bieber thanked Gomez for speaking out on her behalf in an Instagram Story post that told her 49.5 million followers, ‘We all need to be more thoughtful about what we post and what we say, including myself.
‘In the end I believe love will always be bigger than hate and negativity and there is always an opportunity to meet each other with more empathy or compᴀssion.’
Hailey and Selena have now followed each other on Instagram to put any hard feelings behind them.
Selena, who is the most followed woman on Instagram with 403 million Instagram followers, only follows 251 people – with Hailey as one of them. She does not follow ex, Justin.
