Rihanna oozed style as she sported an oversized cream ensemble and debuted a dramatic blonde fringe at the launch of her new Fenty x PUMA trainer collab.

The singer, 36, has brought out several styles of trainers with the sports brand – and on Wednesday she celebrated her most recent launch at Tobacco Dock in London.

The Fenty X Puma Creeper Phatty Earth Tone all come in earthy colours – warm white, totally taupe and green fog.

For the launch, Rihanna stunned in an oversized cream wool coat with grey pleated trousers and a matching shirt.

She sported the launch’s trainers for the event – which was attended by a host of stars, including Love Islanders, rappers and Drag Race queens.

Rihanna showed off a striking new hair-do with her long, bleached blonde styled poker straight and a choppy fringe sitting above her eyebrows.

Power couple Dami Hope and Indiyah put on a loved-up display for the event.

Dami sported a yellow knitted bucket hat, while Indiyah showed off her unique sense of style in boy-style boxers up over her jeans and a plethora of pearl necklaces.

Former Love Island winner Amber Gill also stepped out for the event, flashing her abs in a green race crop top. Tyler Cruickshank was another of the reality show’s former cast members to turn out.

Meanwhile representing Ru Paul’s Drag Race at the event were Cara Melle, Tayce, Black Peppa, and Kitty-Scott Claus.

Kitty was cinched by a tiny corset as she donned a daring sheer mini-dress with ruching panels, while Cara Melle also bared her incredible figure in a sheer lace bodysuit.

Tayce looked incredible as she showed up for the event in a skin-тιԍнт ruched mini-dress, which had the bodice and lips and the word ‘Trash’ on it. She paired the ensemble with a black cropped blazer and striking white eye look.

And Black Peppa wowed at the launch in an eye-catching scarlet red look, where they paired with a huge red hat and ripped body-suit, as well as a pair of high-waisted cargo pants.

Also in attendance were some of the stars from ITV’s Celebrity Big Brother – Zeze Millz, Marisha Wallace and Brad Riches.

Zeze looked chic in a cropped thin cream cardigan with brown cargo pants, while Marisha opted for a double denim look consisting of wide-leg jeans and a boob tube.

Brad kept it simple in a pair of cigarette jeans with a black satin blazer and bejwelled necklace.

Rapper Aitch also stepped out, posing for the camera in a 90s oversized navy tracksuit with a cap.

Rihanna took to Instagram to announce another sneaker collaboration between Puma and her brand Fenty in February.

The singer posted a video of herself in February flaunting the sneakers as she said, ‘I’m trying to make my style look proud.’

According to the Puma site, the sneakers are being sold for $200.

The sneaker comes in two print variations and is ‘wrapped in luxurious calf hair and rounded off with embroidered FENTY branding and retro gum soles’ with a gold aglet.

The mother-of-two paired the sneakers with a classy long white fur coat and all white ribbed top and sweats that made her signature raven hair pop.