Jennifer Lopez showed off her fantastic figure in a new campaign for Italian intimates and loungewear brand, Intimissimi.
The Bronx-born native had her hair back as she was seen in the Silky Intimates Collection in new snaps shared on Monday.
‘I always look for quality fabrications and superior comfortable fit,’ added the This Is Me… Now singer.
‘Intimissimi’s New Silky Intimates is a perfect collection – it’s classic in style and the fabrics are luxe,’ added Lopez.
‘It’s so important to feel comfortable and empowered in the pieces that are closest to your skin, and this collection does just that… And as always it’s absolutely gorgeous.’
JLo has been the brand ambᴀssador for the company for two years.
The new collection features six pieces crafted with the brand’s signature ultralight microfiber.
‘Designed in Italy and hand-crafted by lingerie artisans, these lightweight undergarments redefine comfort and style for everyday wear,’ said a press release.
The campaign is all about ’empowerment,’ the company shared.
‘Under the creative direction of Riccardo Ruini, alongside the creative vision of director Jacob Bixenman and the lens of pH๏τographer Norman Jean Roy, the campaign artfully captures Lopez who embodies the essence of the product wearing our sophisticated lingerie and moving sinuously through shiny silk drapes,’ the release said.
‘A visually striking image is created by the interplay between the lightness and softness of the microfiber and the shininess and luxuriousness of the silk.’
This comes after Lopez said she learned to ‘prioritize’ self-care.
The pop superstar has been one of the biggest names in Hollywood for decades but had to realize that it was fine for her to take time out for herself and has curated some of her favorite brands to shop from for the benefit of her female fans.
Speaking during an Amazon Live session, she explained: ‘One of the things that I’ve learned is that we have to make it OK to take some time and prioritize ourselves with a little self-care every once in a while.
‘In honor of that, I have included a selection of great women-owned brands for you to shop.’
Amongst her top products for self-care is the Ebanel 15 Pack Collagen Peptide Hydrating Face Masks for ‘the ultimate hydration and rejuvenation’ as well as the Glimmer Goddess Organic Whipped Body ʙuттer to keep her skin feeling smooth and soft.
She also picked out the Celestial Silk Amethyst Face Roller, which helps her enjoy a ‘spa-like experience’ in the comfort of her own home and the Nodpod Gentle Pressure Sleep Mask, which enables her to enjoy a ‘restful’ night.
The Jenny From the Block hitmaker previously revealed that her everyday skincare routine is in fact ‘very simple’.
She told Vogue.com’s series Vogue Beauty Secrets: ‘I’ve always had a very simple skin-care routine, and JLo Beauty was very much about that.
‘The truth is if you start young, it will make a huge difference.
‘Because you can put on all the makeup in the world, [but] if you’re unhappy, if your skin’s not healthy…you can’t cover it up. Remember: I am magnificent, and my life is full of joy, laughter, adventure, and love. Success and prosperity too.’
