Rihanna made quite the impression in new promotional pH๏τos for her lingerie line Savage X Fenty.
The Barbados-born star was sizzling in a baby blue lace set in an Instagram post from Tuesday.
The 36-year-old hitmaker struck sultry poses in bed with purple and black sheets while promoting her line’s new Signature Script collection.
The Grammy Award-winning singer – who was recently spotted during a rare outing with her son RZA – was modeling a bra and panty set that said Savage Fenty all over it.
Rihanna, born Robyn Rihanna Fenty, displayed her numerous tattoos as well.
The Umbrella singer accessorized with several pieces of jewelry, and her newly dyed dark blonde hair fell towards her shoulders.
Rihanna showed off more of her look in a promotional video for the collection, which was posted on the brand’s Instagram account on Tuesday.
The performer initially launched Savage X Fenty in 2018, and it quickly became a hit with consumers, as it reached a valuation of $1 billion in 2021, according to Forbes.
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The Only Girl (In The World) singer has also appeared in numerous promotional pH๏τos and campaigns for her brand over the past six years.
It was announced that Savage X Fenty’s Signature Script collection was being released on Monday.
The hitmaker’s new line of clothing includes various bras, slip dresses and bottom options in a wide range of colors.
Various options for men, including tank tops and pairs of undergarments, are also being released as part of the collection.
Savage X Fenty’s chief design officer, Adam Selman, released a statement to promote the brand’s new line of items.
He stated via Elle: ‘Everyone has a signature—whether it’s the way you sign your name, a feature on your face or body that you love to flaunt and highlight, or it’s your distinctive fashion style.’
Selman went on to state that the songwriter set out to create a line of clothing that would stand out from her previous offerings.
‘Rihanna wanted to take all these qualities and design a collection that brings those ideas together into one,’ he said.
He concluded by stating that Savage X Fenty’s team was enthusiastic about the release of their new collection.
‘Rihanna put her signature spin on this collection that people will love seeing in their wardrobe as much as we will love seeing them make it uniquely their own,’ he stated.
