Kylie Jenner is gearing up to release yet another collection for her fashion brand KHY. Mere weeks after dropping a lineup of cottagecore-inspired poplin pieces, she’s having a go at the swimwear category.
After teasing her the collection while on vacation earlier this summer, Jenner finally shared an artfully grainy video campaign over the weekend — starring her, of course.
The ad boasted a similarly dreamy aesthetic to her last launch, but featured a slew of brightly-colored swimsuit styles, instead.
Giving fans a glimpse at the new drop, launching on July 11, Jenner sported a teeny tiny tangerine micro ʙικιɴι in the new campaign. But what’s most interesting isn’t the vibrant colorway, it’s how the KHY founder wore her two piece.
Rather than tying the triangle top in a more traditional manner, she crisscrossed her straps at the neck.
On the bottom, Jenner wore a pair of cheeky ʙικιɴι bottoms with string-tie details, allowing shoppers to find their perfect fit. She matched the vacation feel with damp, beach waves in her hair, giving the look a distinct mermaid vibe.
‘For the swim, we created looks and options for different style and coverage preferences,’ Kylie added.
‘I wanted to make sure we were catering to everyone.
‘For the cover ups, it was important to me that these styles complemented the swim because whenever I’m on vacation or at the beach, what I’m wearing over my swimsuit is basically my whole look for the day.’
The 28 styles from Drop 008: Vacation Shop will be available in sizes XXS to 4X, with pieces priced between $34 and $88.
The collection dropped at 9am PT on Thursday.
The press release also shared: ‘Khy debuts an array of poolside ensembles just in time for the warmer season.
‘Drop 008 features ʙuттery soft ʙικιɴιs and one-pieces that echo a classic, contemporary vibe with a vintage-inspired twist.
‘With 16 swimwear styles, the collection offers a variety of coverage options for a tailored fit that caters to all, ranging from classic triangle tops and cheeky ʙικιɴι bottoms, to one pieces and boy short bottoms with more coverage.
‘Designed to complement the swimwear, the ᴀssortment includes a total of 12 cover-ups – perfect for creating a full, elevated look from beach to street. The cover-up range is offered across 2 fabrications: Soft Stretch, a lightweight, ultra soft modal jersey, and Mesh, a breezy, sheer, single-layer mesh. Both fabrics are lightweight and easy to wear, offering a fashion-forward-yet-functional solution to dressing for the summer heat.
