Dua Lipa is the star not only of the music charts, but also of the latest campaign of the popular brand Pepe Jeans called “Denim Decades”, intended for the autumn/winter 2020 season.
Denim styles inspired by models from the 70s, up to high-waisted jeans typical of the 90s, the British singer demonstrated not only in front of the pH๏τographer’s lens, but also through the campaign video, in which her song “Levitating” sounds.
The series of black and white studio sH๏τs was taken by the great Australian pH๏τographer Chris Colls, known for his collaborations with many leading brands and fashion magazines.
Extremely stylish combinations of jeans with short t-shirts, elegant blouses and tops with a neckline were put together for the attractive campaign by the renowned London stylist Lorenzo Posocco, who has already been nominated for several leading awards.
Hairstylist Lucas Wilson took care of the 25-year-old pop star’s hair, and makeup artist Samantha Lau did a great job with makeup.
As the Pepe Jeans brand is a supporter of environmental protection and sustainable fashion, each model is produced with extremely low water consumption.
“I decided to collaborate on the “Denim Decades” collection because it also carries with it a nice idea, which is to bring styles inspired by each decade since Pepe Jeans started selling denim fashion. I hope everyone will like the campaign,” revealed Dua Lipa on her Instagram profile.
