Rita Ora has been posting on social media at all hours as she jetsets around the world, promoting her new haircare line, TYPEBEA. First in Sydney, then in London, the British singer-songwriter launched the new brand with Vida Glow founder Anna Lahey. Not only did Ora’s beautiful hair take center stage during her recent media appearances, but her gorgeous figure and signature style also stunned onlookers.
Rita Ora‘s golden skin absolutely glowed as she arrived at the TYPEBEA Launch Party in London on April 29. The 33-year-old wore a creamy taupe corset and chocolate wide-leg trousers as she entered Old Sessions House. She accessorized with sheer chocolate-brown opera gloves and a matching belt. Ora added large gold hoops, gold bangles, and a gold statement ring to her ensemble. She skipped a necklace, opting for a bare, hydrated decolletage.
Ora wore her hair in an ear-length golden brown bob for the London Launch Party. If there was ever a time to highlight her healthy, shiny hair, it was now. The “H๏τ Right Now” singer launched TYPEBEA as a “root-to-tip revolution serving hair growth, health, and confidence for everyone.”
The four-piece product line caters to all hair types.” Ora elaborated on her Instagram, stating, “The relationship we have with our hair is so personal. For me, it’s a huge part of my idenтιтy, creativity, and confidence. Throughout my career, I’ve had nearly every hair colour and style … But now I can say my hair is the healthiest it’s ever been.”
Continuing her London tour, Rita Ora and Anna Lahey stopped by a London Sephora to greet fans and answer questions. The Masked Singer judge continued her pants-forward streak with latte-colored tailored trousers and a cropped black blazer with oversized shoulders.
She and Lahey explained how they joined forces after forming “a very natural friendship” at a 2021 Vida Glow event, as Lahey told Women’s Health. “When I was telling [Ora] my story, which started with my experiences with hair loss, she related in a way and shared all of the hair traumas she’s had throughout her career. Naturally, that was the very beginning inspiration for TYPEBEA.”
