Jennifer Lopez flaunted her figure in an eye-catching ensemble as she attended the launch of her silky intimates collection for the lingerie brand, Intimissimi, in NYC on Sunday.

The On The Floor songstress, 54 – who recently enjoyed a lunch date with Matt Damon and his wife Luciana Barroso – stopped by the flagship store located in Midtown Manhattan to help celebrate the launch.

The latest collection is described as: ‘Elevate your everyday basics, crafted with a blend of luxurious ultralight microfiber that feels like silk,’ per the official website.

During the festivities, Lopez put on a leggy display in a figure-hugging, $2,500 pink David Koma minidress that was made of a sparkling, sequin material. A darker, pink trim could be seen around the neckline of the outfit.

She slipped into a pair of closed-toed, pink pumps to coincide with the overall color scheme of her look.

Her long locks were parted in the middle, and effortlessly flowed down past her shoulders in elegant waves.

The star opted for a pair of hooped earrings, but chose to not add any other pieces of flashy jewelry.

Jennifer’s makeup was glammed up for the event, and comprised of a layer of mascara to her lashes as well as a shimmering shadow around her eyes.

A warm blush and contour was added to better accentuate her cheekbones, while a glossy, ɴuᴅᴇ-colored tint was worn on her lips for a finishing touch.

The Marry Me actress was spotted standing in front of a wall inside the store that had various pieces from the collection presented on hangers.

Some items in the new campaign include Seamless Microfiber bottoms, which are currently priced at $15, as well as a $59 Balconette Bra in Ultralight Microfiber.

In the collection, pieces are also available in an ᴀssortment of neutral tones, such as Latte, Mocha, Black, Honey and Toffee.

Earlier this week on Monday, she showed off her fantastic figure in a new campaign for the silky intimates.

‘It feels like silk but is made of this incredibly durable fabric that molds to your body like a second skin,’ said the wife of Ben Affleck.

‘I always look for quality fabrications and superior comfortable fit,’ added the singer. ‘Intimissimi’s New Silky Intimates is a perfect collection – it’s classic in style and the fabrics are luxe.’

‘It’s so important to feel comfortable and empowered in the pieces that are closest to your skin, and this collection does just that…And as always it’s absolutely gorgeous.’

‘Designed in Italy and hand-crafted by lingerie artisans, these lightweight undergarments redefine comfort and style for everyday wear,’ said a press release. The campaign is all about ’empowerment,’ the company shared.

Lopez is no stranger to working with the Italian lingerie company, and has been a brand ambᴀssador for two years and also collaborated with Intimissimi last fall to drop her This Is Me… Now collection.

At the time, the star informed Elle, ‘I guess what I really focus on more now also is what I feel good in and what I want to wear.’

‘I wear these pieces for me to feel good, and I want everybody else to feel good about who they are when they put it on too.’

She continued, ‘To love themselves for exactly who they are because everyone is beautiful when you are confident and embrace who you are.’